How We Became Lake Ridge Bank
We knew right from the start that one of the most important decisions we would need to make was what to name our new bank.
Salespeople come in many forms. Some are just plain awful, while others are mediocre. Still others are solid and consistent over time. Then…there are the so-called Superstars. The secret that differentiates Superstars from everyone else is: Fanatical prospecting!
If a prospect or client derives value from our conversation, that next meeting is probably assured. If not, there may not be a next time, or they will delegate us to a subordinate. Both are dead ends. Given that decision-influencer prospects & clients are time-starved and could easily fill their days twice over with meeting requests, why should they make time for us? The answer may be found in the "four pillars of value for time" upon which we need to intentionally draw: Insight, Perspective, Relevance, and Resilience.
When it comes to customer retention and acquisition, there are some less obvious, but particularly important, characteristics worth remembering. Here are three for your consideration.
Healthy relationships are vital to a business’s long-term success. Unfortunately, it is easy to take them for granted. Here are signs of decline to watch for.