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CEO Insights Jim Tubbs

CEO Insights: Technology Should Make Banking Feel More Human, Not Less

By: Jim Tubbs

July 15, 2026

Tags: News

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Artificial intelligence is everywhere these days. It’s in the news, in our workplaces, in our schools, and increasingly in our daily lives. Depending on who you ask, AI is either the greatest technological advancement of our generation or the beginning of the end of meaningful human interaction.

As with most things, I believe the truth lies somewhere in the middle.

The question isn’t whether artificial intelligence will change banking—it already has. The more important question is whether technology will bring us closer to the people we serve or create more distance between us. That’s the question I think about most.

Technology Should Solve Problems—Not Replace People

Banking has never stood still. When I began my career, most transactions happened face-to-face. People balanced checkbooks by hand, statements arrived in the mail, and a Saturday trip to the bank was part of many families’ routines.

Then came ATMs, online banking, mobile apps, remote deposit capture, digital wallets, and countless other innovations. The technologies that endured weren’t necessarily the most impressive. They were the ones that made life easier. They saved time, simplified everyday tasks, and gave people greater confidence and convenience.

The best technology doesn’t draw attention to itself. It simply helps people accomplish what matters most.

AI Has the Potential to Strengthen Relationships

Artificial intelligence is the next step in that evolution. It can identify suspicious activity, analyze information in seconds, summarize large amounts of data, and automate repetitive work. Those capabilities can improve efficiency and help protect our customers in meaningful ways.

But perhaps AI’s greatest opportunity isn’t replacing people—it’s giving people more time to do what only they can and need to do. Things like:

  • Listening.
  • Understanding.
  • Providing guidance.
  • Building trust.

Technology should never become a substitute for relationships. Instead, it should create more opportunities for them.

The Human Difference

No matter how sophisticated technology becomes, there are moments when human judgment simply cannot be replaced. Examples of times like this include:

  • A young couple buying their first home.
  • A business owner investing in the future of their company.
  • A family facing an unexpected challenge.
  • A retiree wondering whether they’ve saved enough.

Life doesn’t always fit neatly into an algorithm. It requires perspective, experience, empathy, and conversation. That’s why I don’t believe the future of banking is people versus technology. I believe its people empowered by technology.

Looking Ahead

I’m genuinely excited about what artificial intelligence will make possible in the years ahead. Used thoughtfully, it will help banks serve customers faster, more securely, and more efficiently than ever before. But as we embrace innovation, we can’t lose sight of what matters most.

People still want to be known. They want to be heard. They want a trusted advisor who understands their goals and helps them navigate life’s most important decisions.

At Lake Ridge Bank, we’ve always believed great banking is built on relationships. This belief has evolved into an understanding that technology should strengthen those relationships—not replace them.

If banks can keep that balance in focus, I am confident the future isn’t something to fear. It’s something to embrace. Because the organizations that will thrive in the future are not simply the ones with the newest technology. They’ll be the ones that remain personal, stay innovative, and never lose sight of the people they’re privileged to serve.

Go Far. Go Together.

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